2. Your website informs users’ first impressions - If your website doesn’t work properly or looks outdated, customers will often click away. It will set a negative first impression of your business. If your website looks unprofessional, customers may think that your business is too.

3. Your website helps grow your sales - Your website plays a crucial role in guiding users toward making a purchase. In the case of ecommerce sites, your site facilitates purchases. If your site doesn’t work properly, you’ll miss out on potential sales.

4. Site visitors value user experience - Among consumers who have a poor user experience on a site, 89% will shop with a competitor instead. Regular maintenance prevents these poor user experiences and encourages potential customers to stay on your site, increasing your chances of making a sale.

5. A website maintenance plan improves security - Cyberattacks cost U.S. companies $15.4 million per year. Repairing the damage caused by cyberattacks is often costly, plus you may lose customers who no longer trust your company with their personal information. Regular maintenance helps protect your site from cyber threats by keeping your security systems up to date. When you maintain your security protections, customers will feel more comfortable making purchases on your site.

6. Website maintenance supports your SEO strategy - If users frequently leave your website shortly after arriving on it, Google may view this as a sign that your site isn’t relevant. This increase in bounce rate can lead to lower rankings in search results, which means you’ll drive less traffic to your site. Persistent technical issues, security issues, and outdated website design, structure, or content all contribute to diminishing your search engine rankings.